The tech you want. No debt. No lock-in.
Subscribe to your next smartphone, laptop, or tablet. Switch whenever you're ready. That's Subbyx.
Photo by Jonas Leupe / Unsplash
TWO PLANS. ONE CLEAR CHOICE.
Pick the plan that fits your life
Johnny and Teddy aren't generic rentals. They're built around two very different ideas of what you want from a device subscription.
Johnny
Always current, fixed cost
One fixed monthly payment. The moment a new model drops, you swap to it — no extra charge, no waiting, no hassle. Built for people who always want the latest.
- ✓Fixed monthly price
- ✓Swap to any new model when it launches
- ✓Subbyx Care included (unlimited damage protection)
- ✓Cancel anytime
Teddy
Same device, falling cost
The longer you keep your device, the lower your monthly payment gets. No swapping required — just savings that compound over time. Built for people who value efficiency over novelty.
- ✓Monthly cost decreases over time
- ✓Keep the same great device
- ✓Subbyx Care included (unlimited damage protection)
- ✓Cancel anytime
Both plans include Subbyx Care — unlimited damage and malfunction protection, no deductible. Optional theft coverage available as an add-on.
WHY SUBBYX
Everything you expect.
Nothing you don't.
No ownership traps. No surprise fees. No 24-month carrier contracts.
Subbyx Care included
Unlimited damage and malfunction protection on every plan. No deductibles. No questions asked.
No lock-in, ever
Cancel your subscription anytime, no penalty. You're a subscriber, not a prisoner.
Circular by design
Over a third of our subscriptions ship refurbished devices — because pre-owned + Subbyx Care is better than new without it.
No debt, no BNPL
Pay month to month. A €1,200 iPhone becomes €40/month — without converting that desire into debt.
4.4 on Trustpilot
Over 2,000 verified reviews. Customers rate us 4.4 out of 5 — with pre-owned and new subscribers alike.
B Corp certified
We hold B Corp certification (score: 116.0), meeting the highest standards for people, planet, and performance.
Access over ownership.
The device you want. The plan that fits your life. Cancel whenever. No debt, no lock-in, no regrets.
17,000+
active subscriptions
4.4 / 5
Trustpilot rating
2,000+
verified reviews
€50M+
total funding raised
What subscribers say
★★★★★
“I've had the Johnny plan for 6 months. Switched to the new iPhone as soon as it dropped — total smooth experience. No hidden fees, just works.”
Marco R. · Milan
★★★★★
“The Teddy plan makes so much more sense for me. I don't need the latest model, I just want a reliable phone that gets cheaper the longer I use it.”
Sophie K. · Stockholm
★★★★★
“Subbyx Care saved me twice. Screen cracked, they sorted it with zero fuss and zero charge. The subscription basically paid for itself.”
Alex D. · Paris